2013年12月28日土曜日

The Latest Information about Big 5 EC Websites in Indonesia. Surprisingly, a certain biggest Social Networking Service has already been ready for the market????


Recently Indonesia has been paid much more attention as the bigger growth market. In spite of the lower penetration of Internet (about 20%), it is worth to keep paying attention to the nation owing to the fourth biggest population, 250 million people, and the number of facebook users with the big population. Indeed, EC website market blooms such as Rakuten Indonesia with cash on delivery system.

This time the main 5 EC websites in Indonesia are going to be introduced.



1.     Kaskus

The biggest bulletin board is provided by Kaskus. The practical figures illustrates that UU is 30 million per month, PV is 1 billion, and income is 7.5 billion IDR. Its unique settle account system of KasPay is achieved success as EC website.

Alexa Ranking: 361th Indonesia Ranking: 2nd


2.     TokoBagus

TokoBagus is another C2C marketplace which is which is confidently rising to the top in Indonesia. Users can post their ads for free there. The company itself is quite aggressive in placing their video ads everywhere.

Alexa Ranking: 891th. Indonesia Ranking: 15th


3.     Berniaga

Berniaga is said to be a kind of C2C’s EC website, introduced 15 thousands products per day, and operated by both Singapore Press Holding and Schibsted Classified Media in Norway.

Alexa Ranking: 1728th. Indonesia Ranking: 22nd.

TokoBagus makes much of ads the most, whereas Berniaga is not very well known due to lack of ads.
When it comes to usability, it is the worst to use Kasukus. So it is expected to develop the system and function. Furthermore, how to connect EC website with its considerable amount of information from the biggest bulletin board can be a main key point.


4.     Multiply
Like Taobao in China, Multiply encourages users to create their own shops. Regarding payment, cash on delivery systems, credit cards, and budget accounts can put into practice. Since 2013, Multiply has transformed from weblog service to this EC website.

Alexa Ranking: 705th Indonesia Ranking: 47th


5.     Bhinneka
Bhinneka is the biggest EC website to be sold electrical appliances as B2C. In addition, it has launched the C2C website of Bursa Bhinneka since 1999.
Users can pay by either credit card or cash, and get products for free in Jakarta.

Alexa Ranking: 3978th Indonesia Ranking: 54th


6.     Facebook
Some might be wondering why facebook ranks even though it is not a kind of EC website. However, surprisingly, sales contract is placed on facebook in Indonesia. According to research done by VeriTrans Inc, the famous settlement company, facebook is regarded to be the most popular EC website as well as Kaskus.

There are 47 million people who register facebook in Indonesia. Some companies have already provided users with the online shopping system of shopping cart just like amazon as it occurs in Singapore and Malaysia.

Alexa Ranking: 2nd Indonesia Ranking: 2nd


Moreover, Rakuten Belanja Indonesia (Local EC website of MNC media group cooperates with Rakuten, the biggest EC website in Japan) and BliBli (Bjarum cooperates with BCA) growing faster.

The infrastructure of EC website system has successfully developed, even though Indonesia is a quite big country. In addition to cash on delivery systems, credit cards, budget accounts, free delivery services, bike delivery services are sharply penetrated as well. With this trend, specific EC websites such as for baby products, fashion items, gifts are likely to increase.


As can be seen from the success in China, firstly getting at consumers and their behavior toward products via social media such as facebook is required. Secondly, your products should adapt to the local demand while you store the knowledge and skill. This procedure promisingly leads you to achieve success in Indonesia!