2013年12月29日日曜日

Not LINE? Then, what apps for chat are popular in each of Thailand, Malaysia, Singapore and Indonesia?

The apps which are used very well in ASEAN will be introduced this time.


LINE is used most in Japan. There is some evidence that it is popular in ASEAN as well, but it also faces the difficulty perhaps under the process of penetration. The most stunning reason is the pre-existing apps whose functions are quite similar.



1)     WhatsApps derived from US

Users easily do chatting as long as it is installed. In addition, you can see whether the receiver read your message or not like LINE function. It is so light, and focuses on chatting function without games and social networking services. However, you can send easily picture, video, music, and map.


2)     BBM (blackberry messenger), which is more important than the mobile number in Indonesia

BBM allows those who use blackberry in common to chat for free. Interestingly, instead of say hello, the term “Could you let me know your BBM PIN?” are exchanged in Indonesia. However, recently, iphone and android has got more popular than blackberry actually.


3)     WeChat, which is regarded to be must-apps in China, and the real rival toward LINE as well

It has all the functions of LINE, and also connect with those who are around user due to locational information function. Surprisingly, it ranks 5th worldwide. That implies more than 25% of those who use smart phones use this app.

On the other hand, LINE is spread broadly in Thailand because character stamps are quite cute, otherwise family and friends use it. Thus, whether those who are around you use the app or not matters.

4)     KakaoTalk, which is the most popular app in South Korea

Like LINE and WeChat, its functions are almost the same. However, it is still popular among some who have linkage with Korean in Vietnam and Thailand.


5)     What kinds of Popular Social Media Is Popular Except For Chat? Pinterest, Instagram, and Path

When it comes to game, Candy crush saga, a kind of puzzle game connected with facebook, is played very well. Regarding pictures, Instagram is widely used, and Pinterest is also popular among ladies in particular to Malaysian women. In terms of anything else, Path, which imposes on the limitation of only 150 friends, gets popular in Indonesia where facebook has already been tiring.



We, Asiaclick provides you with information and solution toward using these apps as business measure!